Doubling Al Chick's Uber Eats orders
Al Chick makes some of Mississauga's most crave-worthy halal fusion chicken. We gave it an online presence that finally matched the food: AI menu photography, a rebuilt ordering site, and delivery-app campaigns that turn scrolls into orders.
The Al Chick website.
A walkthrough of the landing page, menu highlights, and ordering links.
Al Chick had the hard part solved: hand-breaded, halal fusion chicken with bold Mediterranean flavour, made fresh daily, and a loyal Mississauga following.
Online, though, it blended in. Phone-shot menu photos, a delivery listing that looked like everyone else's, and no clear way to tell which posts or ad dollars actually brought someone through the door.
We developed menu creative using client imagery and rebuilt alchick.ca around menu highlights and clear ordering links. The site walkthrough and screenshots show the delivered work.
The project also included delivery-app and Meta campaigns, with campaign reporting and website tracking. An outbound ordering-link click is distinct from a completed delivery order; reporting depends on the data available from each platform.
The reported 30-day results were 2.1 times the Uber Eats orders and 7.74 times return on ad spend. These are historical project results, not forecasts.
Creative, website and campaign changes were delivered together. The figures describe the project as a whole, rather than the isolated effect of one change. Return on ad spend measures attributed revenue relative to advertising spend, not profit.
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